BigBasket, part of the Tata Group, has teamed up with Tanishq to offer exclusive gold and silver coins for customers this Dhanteras. Now, you can order Tanishq’s high-quality silver and gold coins, including the Lakshmi Ganesh Silver Coin (10 g, 999.9 Purity), a 1 g 22-Karat Gold Coin, and a 1 g Gold Coin with a Lakshmi Motif—all delivered to your doorstep in under 10 minutes!
Strategic Partnership for Festive Joy
Seshu Kumar, BigBasket's Chief Buying and Merchandising Officer, highlighted that this partnership adds more value for BigBasket customers, saying, “Our customers know us for food and fresh items, but with this partnership, we’re helping them add something special to their Diwali celebrations, including gold and silver, all in just 10 minutes.”
Quick Commerce Heats Up
BigBasket isn’t alone in this quick delivery race—Blinkit and Swiggy Instamart are also offering gold and silver coins with swift deliveries this festive season. This trend points to the rising demand for ultra-fast delivery, especially for traditional items like gold during festivals.
Dhanteras: A Festival for Wealth and Prosperity
Dhanteras, celebrated as the first day of Diwali, is considered an ideal time to buy gold and silver, welcoming wealth and success into homes. This partnership brings these traditions to customers' homes faster than ever.
Earlier in May, Blinkit offered quick gold delivery for Akshaya Tritiya, complete with a special kit for pooja essentials, deity pictures, and fresh flowers. Meanwhile, Swiggy Instamart joined in with real gold and silver coins in partnership with Malabar Gold & Diamonds and Muthoot Exim, adding excitement for festive shoppers.
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