Bollywood’s Tough Year: Pushpa 2 and Stree 2 Shine Amidst Struggles”

Bollywood is struggling this year as audiences turned away from its usual action-packed movies and formulaic stories. Instead, many moviegoers are flocking to Telugu films like “Pushpa 2” and “Kalki 2898 AD,” which offer exciting, larger-than-life tales. While films like “Stree 2” did well, earning Rs 597 crore, most other Hindi films fell short.

“Pushpa 2,” featuring Allu Arjun, was a massive hit, making over Rs 700 crore just in the Hindi version, with worldwide earnings of more than Rs 1,700 crore. Its makers promoted it as a pan-India movie. “Pushpa 1” also found success in the Hindi market back in 2021. Malayalam actor Mohanlal praised this trend, saying such films are important for the Indian movie industry and that creating a big hit isn’t easy.

Another success this year is “Kalki,” directed by Nag Ashwin and featuring stars like Prabhas, Amitabh Bachchan, and Deepika Padukone, which made over Rs 290 crore in Hindi alone.

In comparison to 2023, which had blockbusters like “Pathaan,” “Jawan,” and “Gadar 2,” 2024 has seen a drop for Bollywood. Experts believe there’s still time for Bollywood to bounce back. Taran Adarsh, a trade analyst, noted that only “Stree 2” made big waves this year.

Amit Sharma from Miraj Entertainment said Bollywood’s revenue is down by 30% this year compared to last year. Among 2024’s Hindi films, only “Stree 2” and “Bhool Bhulaiyaa 3” performed well.

The horror-comedy genre looks promising, with movies like “Stree 2” and “Bhool Bhulaiyaa 3” finding an audience. However, action films like “Fighter,” starring Hrithik Roshan and Deepika Padukone, didn’t do as well as expected. This movie, which had a big budget of around Rs 250 crore, only made Rs 212 crore.

Even “Singham Again,” starring Ajay Devgn, while decent, didn’t reach blockbuster status, earning Rs 247 crore and suffering from competition. Movies like “Yodha,” “Bade Miyan Chote Miyan,” and “Jigra” were also disappointing at the box office.

Interestingly, medium-budget films like “Shaitaan” and “Crew” found success, with “Shaitaan” earning Rs 148 crore. With the drop in Bollywood releases, theaters are showing classic films to draw audiences back. Movies like “Dilwale Dulhania Le Jayenge,” “Kal Ho Naa Ho,” and “Karan Arjun” returned to the big screen and performed better than before.

Actor Manoj Bajpayee mentioned that Hindi cinema is experiencing a lull but believes filmmakers will adapt and create new and exciting stories. He also pointed out that expensive movie tickets might keep some audiences from enjoying Hindi films, as many prefer watching their favorite stars in films like “Pushpa.”

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